heed

heed      [heed]

verb.  to pay careful attention to 

"California produces more than a third of nation's vegetables and two-thirds of its fruits and nuts. This is why we should heed this historic California drought."

"She urged him to reconsider his priorities, but he was always too busy to heed her advice."

"Innovators who aim to create a world of cheap and clean energy should heed some basic lessons."

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