perpetuate

perpetuate    [per-pech-oo-eyt] 

verb. cause to last, continue 

"So please don't perpetuate misunderstandings and ignorance."

"The insects pick up the bacteria as they feed and carry them to other plants, perpetuating the mutually beneficial process."

"By ignoring this diversity, the article perpetuated harmful stereotypes and exclude the experiences from other communities."

http://www.vocabulary.com/dictionary/perpetuate