vie

vie    [vahy]

verb.  compete for something

present participle:  vying

"Oracle, Microsoft or SAP could be among the companies vying for saleforce.com, a cloud computing company known for its customer relationship management products."
"Today, with 500 cable channels and an infinite Internet options all vying for attention, customers are  harder to come by."
"Swimmers from many nations are vying for the title."

http://www.vocabulary.com/dictionary/vie