hoopla

hoopla    [Hoop-lah] 

noun. excitement surrounding an event or situation, especially considered to be unnecessary fuss

"A year after all the hoopla about a sapphire iPhone, it seems that glass remains as the dominant screen surface."

"Three months ago, Mr. Price, announced he was setting a new minimum salary of $70,000 at his firm, Gravity Payments. Since, all the hoopla has caused turmoil at his company."

"Some families may want to make a lot of hoopla on their kids' birthdays, while I'd prefer a quiet dinner at home."