cannibalize
verb. 1) (of a company) reduce the sales of (one of its products) by introducing another similar product 2) (Of an animal) eat (an animal of its own kind)
"Apple has historically cannibalized products including the iPod with the iPhone, Macs for a short time with iPads and perhaps again with the iPad Pro, and iPads with the iPhone 6/6S+. While Apple has yet to launch a product that cannibalizes the iPhone franchise, we believe that the company realizes that the smartphone as we know it won’t last forever. To this end, we believe Apple will cannibalize iPhone as virtual reality becomes the new screen."
"Female spiders cannibalize courting males."
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